Then, Budweiser pulled out all the stops and resurrected the iconic advertisement with a perfect twist for 2020 and Super Bowl LIV.. BudweiserCanada reimagined the iconic commercial before for the Kansas City Chiefs take on the San Francisco 49ers in Miami, Florida. Super Bowl Commercials 2020: Updated Ad Costs, Value and Leaks Info ... like Budweiser and Doritos, have become renowned for their ad campaigns. Plus, each spot finishes with a reminder to crack open an ice-cold Bud Light (invitation to purchase) and a final reprise of our hero’s moniker (jingle number 2). Budweiser released its 60-second Super Bowl 2020 commercial, “Typical American,” this morning ahead of the Big Game.The tear-jerking, patriotic spot directed by Oscar-winning filmmaker Kathryn Bigelow and produced by agency David Miami, challenges stereotypes about Americans to remind viewers that the nation’s spirit lives in the extraordinary actions of ordinary people.Though some are not wild about brands that choose to reveal their Super Bowl spots—or even tease them—prior to the Big Game (as voiced by participants in “2020 is a year where we have the Olympics ahead of us, and the elections ahead of us, and so we wanted to invigorate everyone to come together [and] realize their potential as Americans, all while enjoying a refreshing, cool Bud,” Rustgi said.The Bigelow-directed ad intertwines images and clips of daily, intimate moments with inspiring viral acts of humanity, juxtaposing them against some of the most common labels and stereotypes placed on Americans: We’re showoffs, we have no sense of personal space, we’re competitive, we’re rude, we’re immodest, we’re loud, we think we can save the world, and we’re always celebrating with the “typical American beer” (in this case, that’s Budweiser).Other “stars” are average Good Samaritans: one who helps push a car to safety during a blizzard, another who literally takes the shirt off his back and gives it to someone on a train, and a firefighter.“We wanted to flip these labels on their head and highlight the powerful, everyday moments, both large and small. Budweiser has unveiled its 2020 Super Bowl commercial, and the "typical American beer" company is getting patriotic with this one.Directed by Oscar-winning director Kathryn Bigelow, the spot features various viral Internet clips featuring a number of Americans going about their daily lives, which would often be defined as "typical," but are often anything but. … We wanted to show extraordinary efforts and feats, defying what is expected of [Americans], and show the result of people coming together,” Rustgi said.Another thing Budweiser hopes to redefine with its Super Bowl spot? Budweiser cans and bottles have a new look in 2020.
Anheuser-Busch gave fans a behind-the-scenes look on Twitter today at the individuals who inspired, and will star in, Budweiser’s 60-second Super Bowl 2020 spot.The teaser video—which, at 47 seconds, is almost as long as the ad itself—showcases the emotional reactions of those who were chosen by Budweiser as embodying the American spirit and our nation’s values.The familiar faces featured in the teaser include Ali Krieger and Ashlyn Harris, recent FIFA World Cup champions and newlyweds; Ken E. Nwadike Jr., a peace activist known as the Free Hugs Guy; U.S. Army Sgt. Budweiser released its Super Bowl LIV spot featuring the World Series champion Washington Nationals on Thursday. Changes include the phrase “The Great American Lager” being prominently featured, along … Super Bowl Commercials 2020: Strange, Serious, Smaaht, And So Very Expensive Commercials cost as much as $5.6 million per 30 seconds this year. Budweiser. Who reaches for a Bud.Eagle-eyed viewers will catch that the logo is now an updated version of the pale lager’s 1970s packaging in hopes of making the brand more appealing to younger consumers who have embraced retro fashion, proudly sporting vintage Budweiser apparel.“We went with our gut and tested out this theory. Mason Miller and his dad, Bernie, a doctor from Tempe, Ariz.; and Hannah Gavios, the marathon runner who was partially paralyzed after falling off a cliff to flee a sexual assailant.Though the teaser, which was created by Anheuser-Busch’s in-house agency Last year, AB InBev also went with David Miami for a Budweiser Super Bowl commercial, employing the famous Bud Light will also host an hour-long special on Fox on Feb. 1 featuring live performances from the second annual Bud Light Super Bowl Music Fest in Miami’s American Airlines Arena.
Ken E. Nwadike Jr., a documentary filmmaker, motivational speaker, and peace activist from San Diego, watches Budweiser's Super Bowl 2020 spot surrounded by family and friends. Ironically, its title is "Typical American."